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- (copyright 2002 SturgisZone.com) Yea, we'll have
news and gossip:
Insider news once a week.
And the the Daily Dose:
new Sturgis 2002 pics every
the Battle of the Beer - Budweiser Blinked
beer rivaling gasoline in the gallons consumed - the
bars won out over the giant - Budweiser.
The brewery wanted to horn in on some of the retail
action. Budweiser's Bud World traveling exhibit had
been scheduled to make a big display at the Sturgis
Rally. It didn't.
bellyaching probably had something to do with it.
Also, the threats. The hundreds of thousands of gallons
of brew that were sold at the rally weren't dispensed
from the big Budweiser promotion.
of the bar owners were so hacked off at what they
saw as unfair competition, they threatened to charge
higher prices for Bud.
year when the big beer selling exhibition was in Sturgis,
people flocked to it. That didn't much amuse bar owners.
This year Budweiser tried to find a neutral location.
They picked the area near the Harley tent by the Civic
Center in Rapid City. That's when the Battle of the
couldn't negotiate a beer sponsor or the rally, either.
So that flow of money didn't materialize.
of which probably doesn't mount to much of anything
for bikers. At $3 a can, which is what they were charging
in Sturgis, the stuff was practically liquid gold.
Coming next week:
Rumors in Glenco Campground
Breaking Sturgis Pics:
Aug 17, 2002
Pics - Sturgis 2002 pics for Aug. 17