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Aug. 17, 2002

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STURGIS - (copyright 2002 Yea, we'll have news and gossip:
Insider news once a week.
And the the Daily Dose:
new Sturgis 2002 pics every day.

In the Battle of the Beer - Budweiser Blinked

With beer rivaling gasoline in the gallons consumed - the bars won out over the giant - Budweiser.

The brewery wanted to horn in on some of the retail action. Budweiser's Bud World traveling exhibit had been scheduled to make a big display at the Sturgis Rally. It didn't.

The bellyaching probably had something to do with it. Also, the threats. The hundreds of thousands of gallons of brew that were sold at the rally weren't dispensed from the big Budweiser promotion.

Some of the bar owners were so hacked off at what they saw as unfair competition, they threatened to charge higher prices for Bud.

Last year when the big beer selling exhibition was in Sturgis, people flocked to it. That didn't much amuse bar owners. This year Budweiser tried to find a neutral location. They picked the area near the Harley tent by the Civic Center in Rapid City. That's when the Battle of the Beer started.

Sturgis couldn't negotiate a beer sponsor or the rally, either. So that flow of money didn't materialize.

All of which probably doesn't mount to much of anything for bikers. At $3 a can, which is what they were charging in Sturgis, the stuff was practically liquid gold.

Coming next week:
Rumors in Glenco Campground

Late Breaking Sturgis Pics:
Aug 17, 2002
Sturgis Pics - Sturgis 2002 pics for Aug. 17


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